Remake from Ukraine



The continuous expansion of consumption leads to unprecedented increase of garbage that Ukrainians throw away every day. Waste of human vital activities, very often impossible for utilization, is accumulated in special zones or burned, poisoning the soil and air. The level of ecological culture in Ukraine is also dangerously low. Majority of Ukrainians are unaware that some packaging thrown out every day accumulates and pollutes the environment.

Meanwhile the problem of preserving the environment is not at the centre of social attention. The community is concerned about other, “more interesting” and “more important” issues. The problem of garbage utilization is an individual problem of everyone who lives in the city. Contemporary art can and must approach serious subjects such as preserving the environment. Clearly, artists can not solve the problem independently but they can underline the necessity for community attention.

Project «REMAKE» shows the possibility of repeated usage of garbage. The authors do not pretend to transform all garbage into hand-craft items. They urge every Ukrainian to think about proper domestic waste disposal, and feel personal responsibility for the ecological situation in the country, ultimately stopping nature pollution.

The project is realized with the use of advertising instruments. The market methods which stimulate consumer activity may play an important role in the creation of an ecologically conscious nation.

Yulya Balayeva

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Toon Verberg