MAKEA (tu vida)



MAKEA is an alternative to the culture of “use and throw”.

In today’s consumer society, brands are any word, name, symbol or object that is used to identify and distinguish the articles of a producer to that of their competitors. And give the product a personality and an image that makes us dependent on it.

But MAKEA is a brand that does not sell anything, it represents an attitude of resistance.

MAKEA is the collective creativity and intelligence, which turns back into useful things that the society of consumerism has neglected. Is to rebuild the motto “do it yourself” (háztelo tu mismo), to prolong the useful life of products, know-how and break back with the “empty” comfort that the society of consumerism is selling us in boxes.

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Toon Verberg